11.11 Singles Day
The World’s Biggest Shopping Event Comes to the USA
Singles Day, held annually on November 11 (11.11), is the world’s largest shopping event, surpassing even Black Friday and Cyber Monday in global sales. Originally celebrated in China as a lighthearted day for singles to treat themselves, Singles Day has transformed into a major shopping holiday with millions of deals worldwide. Now, U.S. shoppers are getting in on the excitement, and this year promises to be bigger than ever—especially with exclusive offers from brands like Aroma Concepts.
A Look Back: The Origins of Singles Day
Singles Day began in the 1990s as a fun, informal holiday among Chinese university students to celebrate being single. The date, November 11 (11.11), was chosen for its four “1s,” which symbolized single individuals. Over time, Singles Day became more widely recognized, particularly by younger generations, as a day to focus on self-love and self-gifting.
The shopping side of the holiday took off in 2009, when Chinese e-commerce giant Alibaba turned it into an online shopping festival with special promotions. The result was explosive: people embraced the idea of “treating themselves” on Singles Day, and sales reached unprecedented levels. From then on, the 11.11 festival grew each year, attracting millions of shoppers and eventually expanding into a worldwide phenomenon with participation from global brands.
Why U.S. Shoppers Are Joining In on Singles Day
As Singles Day gained popularity, more international retailers saw an opportunity to get involved. Major American brands have since joined the 11.11 celebration, offering big discounts and making it easier than ever for U.S. consumers to find deals on everything from tech gadgets to fashion and fragrances. The appeal of Singles Day aligns with today’s trend toward self-care and the idea of taking a moment to celebrate personal indulgence.
Singles Day falls right before the traditional holiday season in the U.S., making it the perfect time for shoppers to stock up on gifts at great prices—whether they’re treating themselves or getting a head start on holiday shopping. With the convenience of online shopping, U.S. consumers are embracing the spirit of Singles Day, and each year, the event continues to grow in popularity stateside.
Aroma Concepts’ Mystery Sale: A Treat for Fragrance Lovers
This year, Singles Day in the U.S. comes with an exciting twist from Aroma Concepts. As part of the 11.11 celebration, Aroma Concepts is unveiling a mystery sale that promises to delight fragrance lovers. While the exact offers are a secret, you can expect special discounts across a range of luxury perfumes and unique scents, perfect for discovering a new favorite or adding to your collection.
With top-quality fragrances and a sense of mystery, Aroma Concepts is bringing something special to U.S. customers this Singles Day. If you’re a fan of sophisticated scents, mark your calendar for November 11 and get ready to explore Aroma Concepts’ mystery sale—because there’s no better time to treat yourself than now.
This Singles Day, get into the spirit of discovery with Aroma Concepts and experience the thrill of finding the perfect fragrance at an irresistible price. Don’t miss out on this one-of-a-kind U.S. Singles Day event!