The world of unisex perfumery is evolving quickly, and 2025 is shaping up to be one of the most exciting years yet. From fresh, modern blends to bold, long-lasting creations and luxurious gender-neutral perfumes, the category is becoming a favourite among fragrance lovers everywhere.

Whether you're discovering unisex scents for the first time or expanding your collection, this year brings a wide range of styles and personalities to explore.

Let’s take a closer look at the standout trends shaping unisex fragrance in 2025 — in a simple, straightforward, and enjoyable way.

 

 

Trend 1: Fresh Unisex Fragrances Are Taking Over

Fresh, clean, and modern unisex scents are leading the market. These fragrances feel light and airy but still have depth — perfect for everyday wear.

Taskeen Marina (100ml) is a great example. It blends oud, incense, leather, and musk to create a bold but fresh unisex eau de parfum that works for both men and women.

Another standout is NOCHE, featuring incense, fruits, bergamot, Sichuan pepper, and floral notes.

These popular unisex fragrances prove that clean scents can still be powerful, stylish, and unforgettable.

 

 

Trend 2: Long-Lasting Unisex Perfumes Are in High Demand

People want scents that last all day — which is why long-lasting unisex perfumes are becoming essential.

Fragrances like Taskeen Wowie and Cherry Gossip have become favourites for their impressive staying power. They suit anyone searching for the best unisex fragrances that feel luxurious and perform well.

 

 

Trend 3: Luxury Unisex Fragrance Takes the Spotlight

Luxury perfumery is embracing unisex blends more than ever. These scents are artistic, comforting, and beautifully crafted.

Milky Way (100ml) is a creamy, gourmand favourite with notes of plum, caramel, sweet milk, jasmine, and sandalwood. It’s soft, cozy, and perfect for anyone who loves warm, luxury unisex fragrance.

Another luxury highlight is December Ambar (85ml) — a rich blend of aniseed, apple, coconut, saffron, plum, vanilla, amber, and cedarwood.

Luxury and inclusivity now go hand in hand, making unisex perfumes more desirable than ever.

 

 

Trend 4: Fragrance Layering for Personalized Unisex Scents

More fragrance lovers are creating their own signature scent through layering. This technique lets you combine different unisex scents to form something unique to you.

Popular layering combinations include:

• Citrus + wood = fresh sophistication
• Vanilla + musk = warm and cozy
• Floral + spicy = soft with a little kick

Layering works exceptionally well with unisex eau de parfum, since its higher concentration provides better staying power.

 

 

Trend 5: Gender-Fluid Marketing Continues to Grow

Perfume brands are moving away from traditional “for him” and “for her” labels, focusing instead on emotion and individuality.

This rise in gender-neutral marketing has made popular unisex fragrances even more mainstream. Consumers now choose scents based on what they love — not who the bottle says it’s for.

From niche houses to major unisex perfume brands, the future of fragrance is universal, expressive, and inclusive.

 

 

Trend 6: Seasonal Unisex Perfumes Are Becoming a Must-Have

More people are curating seasonal fragrance wardrobes with:

• Bright, fresh unisex fragrances for summer
• Floral blends for spring
• Warm gourmands and woods for fall
• Rich amber and oud for winter

 

 

Trend 7: Affordable Unisex Scents Are on the Rise

High quality doesn’t always mean high-priced. A significant shift in 2025 is the rise of affordable, high-performing unisex perfumes.

 

 

Final Thoughts

Unisex perfumery in 2025 is bold, creative, and more inclusive than ever. With fresh, unisex fragrances, long-lasting blends, innovative layering, and accessible price points, there has never been a better time to explore  unisex perfumes.